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Brand Manger Ecommerce- Therapeutic Nutrition – Columbus, OH

Abbott Laboratories

This is a Full-time position in Columbus, OH posted June 7, 2021.

Abbott is a global healthcare leader that helps people live more fully at all stages of life.

Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.

Our 109,000 colleagues serve people in more than 160 countries.

Brand Manger Ecommerce
– Therapeutic Nutrition

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active.

Millions of people around the world count on our leading brands
– including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect®
– to help get the nutrients they need to live their healthiest life.

Our location in Columbus, Ohio, currently has an opportunity for a Brand Manger Ecommerce.

This position will be responsible for developing and implementing the Therapeutic Nutrition e-commerce and social strategy across institutional products including Juven, EleCare and PediaSure and Ensure tube feeding products.

This position will need to collaborate across multiple cross-functional teams including marketing, sales, innovation, supply chain and finance to deliver a holistic profitable growth strategy.

This role acts as the primary marketing partner working with the e-commerce team to identify and implement best-in-class practices in the online retail experience and developing initiatives to accelerate performance and grow share.

This role will partner with the retail teams to ensure the online assortment is highly discoverable and functionally supported.

The position is also expected to optimize plans, build organizational knowledge and drive results through regular reviews of online analytics and established KPIs.

WHAT YOU’LL DO
Develop and evolve a 3-year e-commerce and social strategy to support accelerated growth in the therapeutic nutrition institutional business Lead development of e-commerce and social launch plans as well as website development for new products and initiatives Define key metrics and KPIs to share ongoing performance of the ecommerce and social experience Develop website(s) and optimize for SEO to support institutional businesses Translate the consumer journey into digital activation strategies and activation programs Identify conversion optimization opportunities and develop testing strategy Maintain the ecommerce and social experience and roadmap and communication of project status Monitor evolving trends in the market and work within a cross-functional environment to translate into future enhancements and initiatives Facilitate sessions to share best practices across the digital journey, including search and digital media Ensure that ecommerce experience is easy to navigate and considered best in class
EDUCATION AND EXPERIENCE, YOU’LL BRING

Required
BS / BA in Marketing, Finance, Communications, Management, or Project Management, MBA Preferred Minimum of 5 years in eCommerce/digital marketing for CPG or Healthcare brands Experience launching e-commerce strategy and social platforms Demonstrated hands-on execution and problem-solving capabilities with ability to work to tight deadlines Demonstrated success in defining, implementing and advocating effective ecommerce and social platform processes, methods and tools Understanding of e-commerce and social platform best practices and experience/technology trends Demonstrated success collaborating cross-functionally and managing complex projects Strong analytics and KPI tracking capabilities
Preferred
MBA strongly preferred.

WHAT WE OFFER

At Abbott, you can have a good job that can grow into a great career.

We offer:
Training and career development, with onboarding programs for new employees and tuition assistance Financial security through competitive compensation, incentives and retirement plans Health care and well-being programs including medical, dental, vision, wellness and occupational health programs Paid time off 401(k) retirement savings with a generous company match The stability of a company with a record of strong financial performance and history of being actively involved in local communities
Learn more about our benefits that add real value to your life to help you live fully:

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future.

Abbott is an Equal Opportunity Employer, committed to employee diversity.

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